Rayna Wiles

Rayna is a designer, researcher, and facilitator whose work bridges design practice and academic inquiry. An alumna of Stanford University’s Product Design program, she employs a multidisciplinary and highly visual approach to identify needs and generate design-driven insights. Her professional experience includes leadership roles in strategic experience design—directing projects at frog Design in the energy, technology, entertainment, and hospitality sectors—and serving as Vice President of Creative Services at Westfield Labs, where she advanced initiatives integrating digital and physical retail environments.

At the University of Utah, Rayna teaches in the Multi-Disciplinary Design Division, has facilitated healthcare administration workshops, and co-leads the Academic Innovation + Intelligence Lab. She is grateful for the opportunity to foster innovation and design excellence in service to our campus community and to represent the University of Utah within the UIA network.